Why decision efficiency will matter more than implementation efficiency For the past 50 years, software organizations have optimized for implementation efficiency. That made sense when writing software was expensive. We built specialized roles, functional teams, and structured hand-offs. Product managers wrote requirements, designers created mockups, backend engineers built APIs,

Two years ago, the main question about AI in software engineering was whether large language models could generate useful code. That question already feels outdated. Most large organizations now use AI somewhere in their daily work. Developers use coding assistants, product managers experiment with AI-generated documents, marketing teams create

For the past few months, I've been thinking about how AI is changing software development. I don't think the biggest change is that AI can write code. The much bigger question is: Are we massively underestimating how software engineering itself will change over the next 5–